ABOUT - the sensology of wear

ABOUT makes clothes for bold thinkers! The Lithuanian brand is the largest and most progressive clothing manufacturer in Central and Eastern Europe. ABOUT produces comfortable underwear, loungewear, nightwear and active wear for men and women.

ABOUT was founded in 2012. The founding company behind it is a textile factory that has been in continuous operation since 1967. That itself is an achievement given all the political and economical changes Lithuania has gone through during these decades. Technological changes have helped in developing the brand's production process to what it is today, but still valuing tradition all ABOUT products are still produced from start to finish in the same textile factory. ABOUT values its employees - some of which have been in the building for nearly 40 years - drawing on their experience and expertise.

The main fabrics used in ABOUT collections are cotton, tencel® and merino wool. The merino wool is acquired from certified mulesing-free farmers. What makes the brand special is that they infuse their materials with aloe vera, beeswax, silk proteins and silver ions enhancing their clothes' comfortable feel. Aloe vera is known for its antibacterial and skin soothing qualities. Beeswax nurtures the skin and softens the fabric. Silk proteins smooth out and resist wrinkles while silver ions neutralize odours.

All ABOUT textiles respond to the Öko-Tex Standard. ABOUT is a member of Greenpeace's Detox Campaign since 2017. The members commit to eliminating from all stages of production all raw materials that cause harm to people and the environment. 

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