KnowledgeCotton Apparel is a men’s clothing brand from Denmark and one of the pioneers of organic fashion in Europe. Their collections include GOTS certified dress shirts, knitwear and chino trousers as well as weatherproof jackets made from recycled PET bottles.
Their name says it: it’s no wonder that thirst for knowledge and love for cotton are bedrocks of KnowledgeCotton Apparel. The brand’s story begins in 1969 when the then 21-year-old Jørgen Mørup, with his father's help, brought a secondhand weaving machine to an old firestation in Denmark. Being completely inexperienced in textiles Mørup started learning from scratch, and confidently improving from his mistakes started to gain some know-how on the clothing industry. Mørup believed in the virtue of a natural product and became fascinated by the sincerity of organic cotton in the 1980s. From all this Jørgen founded KnowledgeCotton Apparel with his son Mads Mørup in 2008. The gentlemen's passions are creating high-quality fashion, comfortable collections and bringing positive change to the world by sharing their knowledge on sustainability. Curiosity and perseverance are the driving forces of KnowledgeCotton Apparel’s story and success.
The brand's products are mostly manufactured in India and Turkey. Weaving, dying and sewing runs in Turkey. The jackets are mostly made in China due to their local access to recycled polyester. The bamboo and rayon used in their products are FSC certified and their cashmere corresponds to the Öko-Tex standard. KnowledgeCotton Apparel's goal for 2020 is to have recycled over 4.5 million plastic bottles and to have spared the environment from 800,000 litres of chemicals and pesticides by using organic cotton and other sustainable materials in their production.